Private Label Cosmetics – You Need Your Own Cosmetics Brand
Private label cosmetic manufacturing is currently enjoying unprecedented growth. Sales are steadily increasing every year, at a rate which many other industries can only envy.
If you are a salon owner, or in the business of selling skin care, hair care, makeup, toiletries, body and bath products, now had never been a better time to start making your own brand products.
Or, if you are seeking an easy to operate, low risk, high profit business venture, manufacturing private label cosmetic brands has little competition and enormous potential.
Why should every salon, spa, pharmacy and cosmetic retailer have their own brand?
The internet has globalized virtually every industry, and the beauty products business is no exception. Not so long ago, many skin care and cosmetic products could be purchased only from professional spas, salons and authorized retailers. Business owners and their staff undertook special training in the use of these products, in order to give the best possible advice to their clientele and maintain a high standard not only for their own business, but also the brand name they were promoting.
It was impossible to purchase many big brand cosmetics from anywhere but these professional outlets. This offered not only prestige, but a powerful and professional advantage to salon and business owners – it guaranteed them a certain exclusivity over beauty products available in department stores, retail outlets, pharmacies, etc.
Sadly for most salon owners, this is no longer the case. The internet has allowed mass access to these previously professional-only products. That exclusivity that was once the lifeblood of so many salons and spas, has slowly but surely been eroded. After so many years of providing professional recommendations, investing time and money undertaking countless hours of training, and supplying priceless free word-of-mouth advertising for the multi-billion dollar cosmetic manufacturing conglomerates, salon owners have received a rude wake-up call.
The internet has made it easy for their previously loyal clientele to buy major brand skin care, hair care, make up, suntanning products, etc, without leaving home.
Long gone are the days when salon owners could rely on cosmetic manufacturing companies to protect their interests and sales by controlling the distribution of their products. It has proved impossible to control the spread of an ever increasing number of global websites offering major brand name cosmetics.
Private label cosmetics are the answer to this problem – and hence the reason for their surge in growth and popularity like never before.
Most spa and salon owners have stood by and watched helplessly as:
- The professional image of their business is eroded
- Their hard-won role as a provider of an exclusive product is eroded
- Their customer loyalty is declining
- Product sales steadily weaken
- The cosmetic manufacturing conglomerates grow bigger and richer, thanks in no small part to their invaluable recommendations, for which they now receive no compensation
Salon and spa owners, and countless retailers around the world are now recognizing that there is only one brand worth promoting: Their own brand.
The most astute business owners have become aware that the largest slice of the profits is to be made by manufacturing cosmetics, skin care, hair care, bath and body products themselves, or by contracting a private label cosmetics manufacturer.
Private label cosmetics manufacturing does not require expensive equipment or a cosmetic chemistry degree. With professional formulations and manufacturing procedures, it is possible to start a high demand, high profit manufacturing business for very low start-up. Profit margins can easily reach 1000%. With so many businesses, from spas and salons to department stores and pharmacies now realizing the potential of increased profits and customer loyalty, there has never been a better time to start a business as a private label cosmetics manufacturer.