The beauty industry is booming, and we are often overwhelmed by the large choice of skincare products available. Drugstores, department stores, even the internet offer hundreds of products targeted to pampering our skin. How do we find the most effective skincare?

When it comes to skincare products, the key is not in the advertisements, celebrity sponsors or even the price-tag. The important information is the ingredients list.

Remember, our skin absorbs everything we apply on it. It enters our body much like the food we eat. It is crucial that the skincare products we use be healthy and natural.

Unfortunately many cosmetic products, frequently the cheap ones, but shockingly, many expensive brands as well, are filled with synthetic ingredients. Unnatural products such a s mineral oils and chemicals will give a temporary soothing feeling. In the long run these materials will block pores and cause acne breakouts, allergic reactions, dryness and premature aging. In short all, the opposite of what they should do.

Instead, look for skincare products with high quality natural ingredients. One of the essential elements skin needs is vitamin E. It is a very important antioxidant, which protects our skin from the damaging effects of free radicals. Free radicals commonly come from UV rays, pollution, poor nutrition and aging.

Natural Vitamin E is an essential element in the most effective skincare. Not only does it protect skin, it is know to heal and help reverse the signs of aging. A high quality skincare product with adequate amounts of natural vitamin E will reduce fine lines and wrinkles, decrease the appearance of stretch marks and scars.

Very importantly, scientific studies have shown this vitamin to have positive effects on serious health problems such as psoriasis and erythema, It is even suspected of reducing the risk of skin cancer.

Many skincare products are advertised in containing vitamin E. It is no wonder, since it can do wonders for our face and body. But not all vitamin E ingredients are created equal. Many forms are synthetic, and while these may be cheaper, they do not work nearly as well in improving the health and appearance of our skin. The reason is simply that our organism is not able to absorb and effectively use these synthetic products.

The other important factor is the actual quantity of natural vitamin E contained in the product. Though some companies do use high quality, natural ingredients, because these come at a high price, they are often used in very minimal amounts. These tiny quantities have little actual benefit on our skin, they rather serve marketing purposes. The most effective skincare products will have this valuable vitamin on levels of 0.5 to 1%.

Now that you know the facts on one of the most important cosmetic ingredients. Arm yourself with further information about active natural ingredients that will have visible results on the heath and beauty of your skin.